Money 20/20
Case Studies / Money 20/20 USA · Oct 2025
The fintech industry's main event — photographed like vibrant cinema, and delivered at the speed of social.
A long-awaited client, a giant stage made of plants, and a George Washington bit about cryptocurrency. A few thoughts from on-site — on what this milestone meant for our team, and what we learned from theirs.
Heyooo!! Super excited to showcase our work with Money20/20 which marked a major milestone for Big Event Media as one of our hero "wish we could work with them" clients.
I've always held Money20/20 up as the highest example of conference marketing and design. Their content grabs attention, looks gorgeous and fun in the same breath, and sets the example everyone else is trying to copy.
"Can we do something like this???" clients would ask, pointing at Money20/20 content.
And let me just quickly highlight what my inner hippie wants to say: a giant stage made of plants is what every conference needs. We all could use a little more sunlight but real-life plants will do.
I met Kathryn and Cameron via LinkedIn of all places. Not exactly sure how they found our work but they found it! At first we just chatted about their needs and how we could help with our magazine-quality images for events.
I didn't truly understand why Money20/20 is what it is until I was on-site and met them in person. Money20/20 is what it is because of these people, and the people that support them on their creative teams.
We had so much fun on set. It seemed almost everything Kathryn did was rooted in an SNL skit or a movie reference. They did some George Washington bit where Cameron was dressed in a wig one day meandering around the conference, trying to figure out what the hell cryptocurrency was, lol. The kind of idea most people would never be able to execute, and they did it well. Wrote it, acted in it, shot it on site, pushed it to social same day. That's what brand looks like at scale.
The stages were a masterclass of their own. Each one could be the portfolio highlight of another marketer's career. Each with its own personality which meant I could assign photographers to match. The Money Pot transported you into a giant beehive with a beekeeper and everything buzzing… uhhh that's definitely our photographer, William, guy is too much fun. Cinematic, can't-miss moments at the Main Stage? Michael. Beauty and luxury at The Emergent stage? Alex.
We learned a lot from them, especially how to balance luxury and entertainment, and how to execute a premium product at scale. We're looking forward to working together again this year. Always grateful for those who take a chance on us and let us show what we can do, and what we have yet to accomplish.
See you at the next event,
Money 20/20 USA is one of the world's premier fintech conferences, taking over The Venetian Expo each fall for a multi-day gathering of the industry's global leaders. Multiple stages, a packed expo floor, sponsored activations stacked end to end, the scale and complexity of the show demanded high-quality photography delivered with speed and consistency.
Money 20/20 completely took over The Venetian Expo Hall with digital signage everywhere and even turned Restaurant Row, renamed Money Row, into a sponsor playground with branded receptions at every restaurant. Big Event Media embedded with their marketing crew for the full four days, threading between keynotes and side rooms, expo aisles and green rooms, capturing not just what happened, but what mattered.
Color-corrected, brand-true frames delivered across the four days — ready for press, gifts, and same-day social.
Across 300+ sessions, each requiring rapid speaker imagery for press, gifts, and social.
Programming that informed, inspired, and energized the industry, non-stop.
From a stage encased in plants, to a giant boombox, to a beehive lounge.
We don't just take photos. We bring energy, excitement, and stunning visuals. Our signature look is editorial-grade and brand-true: color, composition, and timing tuned so a frame holds up at keynote scale, lives on a sponsor's deck, and still feels at home in a magazine.
And we create moments. We wait for the perfect action, and when the shot needs it, we direct our subjects to tell the story. It's the difference between covering a conference and making one look the way it deserves to be remembered. Embedded. Unobtrusive. Fast.
Money 20/20 doesn't dress a stage. They build a world. Each session is lit like a film set, with saturated brand magenta on the keynote, deep-bokeh purples in the crowd, and a quiet wash of pink on the chevron wall. The result: photography that doesn't need filters. Wyclef Jean rocking the Main Stage. Michael Saylor going deep on Bitcoin. Every speaker walked into a frame that was already brand-true and camera-ready.
On StageWyclef Jean
The ShowIndustry Night
On StageMichael Saylor
Every session, every stage, captured with dynamic imagery that holds up at keynote scale, not just snapshots.
Cuts ready for gifts, press, and social within hours of a speaker leaving the stage. Coordinated to the run-of-show, not the edit queue.
Booths, sponsor activations, and engagement across the massive floor, documenting opportunity, not just attendance.
Captured in real time to showcase the fun, the atmosphere, and the interaction the brand promised in pre-event marketing.
Instant internal access to luxury marketing assets, structured by stage and day, ready for the recap deck before the dance floor opened.
The harder problem at an event this size isn't volume, it's rhythm. Imagery that arrives next week misses the daily social media momentum, the moment when a keynote is still trending, when the speaker is still tagged, when the sponsor is still being talked about.
So we built a model where capture, edit, and delivery all lived under the same roof, in the same hours. A producer kept the daily run-of-show. Multiple stage shooters covered every keynote. Roaming photographers worked the floor for marketing and sponsorship moments, each playing to their strengths and the day's deliverables. An on-site editor pulled selects on the fly, color-corrected and brand-stamped, ready to hit social.
Handoffs happened several times throughout the day. By lunch, the morning's stage shots were color-corrected and on the client's drive. By the end of the day, everything was delivered. The marketing team could take a still from a 10am keynote and push it into the lunch-hour social rotation, with the brand stamp already on it.
The speaker who closed the morning panel? They received an animated GIF with Money 20/20 branding and a thank-you from the Money 20/20 team, delivered the same day they walked off stage.
Every photo, structured by day and stage, with built-in favoriting, download, and sharing. The marketing team had the entire week's library at their fingertips while the show was still running — ready to be dropped into recap decks, sponsor reports, and same-day social.
Every stage was its own world. A stage entirely encased in plants. A giant boombox serving as the entrance to "off-the-record" panels. A beehive lounge with beekeepers, honey, and bees. Turning an empty hall into something extraordinary takes a budget, but it starts and grows from creative passion and determination. That's what keeps people engaged, excited, and eager to return.
Money 20/20's marketing, under Kathryn Frankson, approaches the audience with humor and high production value. It sets a tone of approachable luxury, hard to do, but when it lands it attracts an esteemed audience. The lesson: hiring executives with experience and personality makes a measurable difference in how a show feels from the outside.
“Big Event Media didn't just document Money 20/20, they captured the energy of every stage, every speaker, every late-night moment, and turned it around fast enough to fuel our entire week. The imagery is the kind we'll be pulling from for years.”Kathryn Frankson Global Marketing Director · Money 20/20
On StageThe BEM Crew · Industry Night
Every event, no matter the size, deserves more than just photos. It deserves imagery that elevates the brand and energy that lives long after the doors close. That's what we deliver, with photography, video, and on-site headshot booths that turn your event content into something worth coming back for.